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Pay Per Click

Pay-per-click advertising, or PPC, is one of the most effective ways to get the message out about your product or service. Google is the premiere platform for this marketing arsenal. Using PPC, you can get extremely targeted, high converting people to your website, IF you use the right keywords and words your advertise in an appealing way.

I will show you how to create a PPC campaign that not only attracts, but CONVERTS when people land on your page.

First, in order to have a successful PPC campaign, and like with any advertising, you must know your audience and target. You must know what they are searching for and what keywords they are using to find it. Write down these keywords on a list.

Here are the “secrets” to run a successfully PPC campaign:

SET A DAILY BUDGET LIMIT. This may be obvious, but sometimes beginners overlook this crucial element and get positively KILLED.

For example, both Yahoo and Google have “daily limits” you can set on how much you’d like to spend on your clicks, whether it’s $30 a day or $300. It’s up to you.

Otherwise, you pay for however many clicks you get without a budget limit. In other words, you haven’t put a cap on how much you can spend in a day. PPC can get pretty expensive very quickly. You will get killed if you don’t know what you are doing.

USE KEYWORDS RELATED TO MAJOR KEYWORDS. In any market, there is the potential for saturation. This holds true for keywords, too. You are going to have vast amounts of competition for certain keywords. This is why it’s important to experiment and find alternative keyword phrases for your ads. Experiment, be creative and most importantly, TEST.

CREATE A COMPELLING AD that sells the click, NOT the product! The appropriate ad will target an audience, create curiosity and provide a call to action (“visit now”). Just make sure the ad message fits your landing page.

FOCUS ON CONVERSIONS, NOT CLICKS. You can get 1000 clicks per day, but if they convert to zero sales, you’ve wasted your time and money. The goal of your PPC campaigns should be to have the highest conversion rate possible. You must get away from the “click” mentality and graduate to the “Conversion” School of Success.

MAKE SURE YOUR AD AND LANDING PAGE MATCH. There is a certain percentage of folks who think bait and switch is an effective PPC tactic. Baiting someone with a promising ad that doesn’t match your landing page or sales message is perilous for several reasons:

First, your conversion rate will drop off dramatically. When people click on your ad, it’s because they think clicking on it will answer a question they have. If the question isn’t answered immediately upon visiting your page, they’ll leave.

Second, you will lose money fast. PPC can be costly quickly. If you have a dynamite ad that gets plenty of clicks, but doesn’t convert due to a landing page content mismatch, you’ll be in the red in no time flat.

Third, (and this is something not many people realize), Google, and possibly other search engines, will penalize you for having a low quality score. Bottom line is, if the ad doesn’t match your content, you will be penalized.

Not only should your ad match your landing page, it should be massively targeted to the page. What does this mean? It means that you should have the same types of words in the ad that are on your page.

Bottom line, keep your landing page specific and as relevant as possible to the ad and your PPC rankings will soar.

TEST, TEST AND TEST YOUR ADS. It is essential for your business survival that you constantly test your ads. The benefit here is you get almost immediate results. You can see at the end of the day what is working and what is not and adjust it.

CREATE MULTIPLE CAMPAINS AND AD GROUPS. Google and Yahoo both have analytics code you can upload to your website to track conversions and the general flow of traffic through your site.

MEASURE YOUR BUDGET AND ROI (return on investment) to see if your campaign has been profitable, breaking even or not profitable.

This is just the tip of the iceberg to become a master in PPC and make thousands of dollars. The best is still to come, so I strongly recommends you to put your name and e-mail in the form below so you can have a closer look at how you could use PPC with an incredible system designed for YOU !!