Article Marketing Archives

Niche Keyword Research

Keywords are sure SEO phrases that can bring quality traffic to your site, video presentation, blog, or marketing articles. With the help of major search engines, Internet users create certain targeted vocabulary that attracts people to those areas of the vast internet environment that meet their needs. Without keywords or engines that would conduct searches on them, internet would be the hugest database in the world of inaccessible and dormant information. Keywords help both users and internet based businesses focus on the specific niche and find or display what they need.

Keyword research is a major tool for any internet business. It helps you refine and funnel your efforts to your site or publication which in turn will lead you to having more visitors and customers. There are few businesses that don’t yet take advantage of basic keyword strategies, however, successful enterprises don’t stop on basics, and try to have at least one expert in keyword research and analyses. There are several advantages to having a strategy in this respect:

-          You concert your writing efforts;

-          You don’t loose time publishing irrelevant postings or making useless videos;

-          You focus specifically on your niche;

-          You brand yourself as an expert in your field, targeting several very important keywords for your business;

-          Your clients find exactly what they need. Even if you get just 50 visits a day, having conducted a thorough keyword research guarantees that over 60% of the users that come your way, actually meant to be there.

-          If you decide so, you can choose to compete even against strong rivals for a particular keyword;

-          And finally, you have a good overall picture of the market. During your research you will not only choose the keywords you want to target in your articles or sites, but will also skim through keywords that you might want to target at a later time or find your direct competitors whose experience you can turn to you advantage.

There are many strategies on-line for a proper keyword research. Having studied some of them, and left out the parts that don’t really work, several years ago I have come up with a sure blueprint that works like a Swiss watch.  Here are 3 basic and essential steps that I suggest to all my marketing apprentices when we come to keyword research for article, blog or YouTube marketing:

  1. Unfortunately, I have seen quite a few marketers who skip this first step. Before you actually start you study, make sure that you have focused on your business and not on a million other things. Let’s say if you are currently marketing XYZ company, stay somewhere close to it with your keywords. Don’t jump back and forth from one niche to another. Try to be EFFICIENT in you research. If you have found a great keyword that has little relevance to your business right now, note it down and get back to your niche.
  2. Get in the shoes of your perspective customers. If you haven’t done so, write down a profile of you average prospect, their needs, AND vocabulary and semantic preferences. Certain people use certain language and if you do a proper psychological analyses you will come up with a list of approximate vocabulary, clichés, sentence and phrase structure. This is interesting stuff, but I will probably write more about this in a later publication.
  3. Brainstorm. Get a list of at least 50 keywords for a particular project. Don’t give up until you have ALL 50!!! Give your brains a shake up!!!
  4. Use a keyword research tool. You can find dozens of good tools on-line. Some are free like Google Keyword, others are paid like Wordtracker or Keyword Discovery. I recommend starting with a free Google Keyword. It will help you identify keywords that have at least 100 searches a day and low competitiveness. Traffic and competition are two major concerns when choosing a good keyword. If there is no traffic at all – there is no money to be made or your business might not be popular. Too much traffic and competition will not render you higher than third or fourth page with search engines while 95% of people click on the first 8 ratings on the first page.
  5. Changing key words just a bit or paraphrasing them can work miracles so don’t neglect thesaurus and dictionary.

These simple steps are enough to get you going for a couple of months. There are dozens of other practical and more advanced strategies that you’ll need to learn.

If you want to take a look at our advanced strategies for keyword research, here is a FREE A to Z training made by a good friend of mine Hugues Villeneuve showing you exactly the “art” of choosing good keyword to frive hundreds of visitor to your website.

Enjoy my friend

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Social Plugins

What are blog plugins and why do I need one? A plug in, is a download you can get for free at many different places on the Internet. There are many different plugins for various functions. Depending on what you are trying to do you will need different plugins. Most bloggers will tell you what they use but that doesn’t necessarily mean you must have them.

There are a few plugins that are essential to have if you want your blog to function correctly and get recognized by the search engines with each post. I won’t convert search engine optimization plug-in in this post but here are just a few that I use and hear over and over again:

Disqus:
Disqus is a service and tool for web comments and discussions. The Disqus comment system can be plugged into any website, blog, or application. Disqus makes commenting easier and more interactive. Disqus will give you the following functionalities: Threaded comments and replies, notifications and replies by email, subscribe and RSS options, powerful moderation and admin tools, support for Disqus community widgets, connected with a large discussion community that will increased exposure and readership.

Digg Digg:
Digg Digg is a Wordpress plugin that is used to generate social vote button, which include Digg, Reddit, Dzone, Yahoo Buzz, TweetMeme (twitter), fbShare (facebook), Polladium, StumbleUpon, Delicious, Sphinn, Post comments and Google Buzz buttons. You will have:
1) Buttons Integration Type: Left Float Content; Right Float Content; Before Content; After Content.
2) Buttons Control Display: Display at Home page; Display at Static page; Display at Post Page; Display at Category Page; Display at Archive Page.
3) Buttons weight to decide the priority order (sorting).

Onlywire Button:
OnlyWire is a free Internet based program that enables you to link many social bookmarking sites into one account. Once you’ve set up your account and implemented OnlyWire into your blog, you’ll have the opportunity to submit your content to social bookmarking sites such as Delicious, Digg, StumbleUpon, Twitter, and Yahoo Bookmarks, to name just a few by a single click.

Sociable:
Automatically add links to your favorite social bookmarking sites on your posts, pages and in your RSS feed. You can choose from 99 different social bookmarking sites! You will be able to: Build a community; Invite your friends to the blog community.

Wp Greet Box:
This plugin lets you show a different greeting message to your new visitors depending on their referrer url. You can also set a default greeting message for new visitors suggesting them to subscribe to your RSS feed. Having these targeted suggestions will help your blog increase exposure, loyal readership, and reader interaction.

My Live Signature:
This free plugin allows you to easily add a real and personal signature on your posts, pages and blog. This is an simple tool but it will give more credibility to your blog post trust me. The plugin is extremely easy to use and allows a lot of option to integrate your signature into your blog. You can choose the signature location (i.e. at the end of each post, at the end of a page or anywhere in your posts), you can choose a different signature to each area and much more!

There are many other plugins, getting and using plugins will depend greatly on the purpose of your blog and what your market will like. Always keep your visitors/customers first in mind when you are planning your blog and content.

If you are actually reading this blog post, it is probably because you have your own blog and you are searching how you could use some plugins to improve your blog traffic. So here is the deal.  When I first start my blog, I got the chance  to watch the Jeff Hoffman blog training that showed my exactly step by step how to create my blog, and the mistake to avoid. So even if you already have your blog here the Jeff Hoffman 101 Training for FREE. This was an exclusive training for MLSP members but it is now open to everyone :

———->  Blogging 101 with Jeff Hoffman <———–

Do you know how easy it is to rank an article or a video on the first page of google ? The only thing that you have to learn is the principle that google use to sort all this content online.

What a better way to explain you the principle by a live exemple. I will show you in the next days or week how I will rank a video in the top 5 google result for an extremly competitive keyword. I will make a video targeting the keyword “Herbalife Review” that have almost 1 million competitor.

Here’s the Herbalife Review video I’m going to use:

Why do I use a video to compete again this highly competitive keyword ? Very simple … Youtube is already ranked on the first page of google for this keyword. So why would I spend months trying to rank my website on the first google page ? The only thing I got to do is put mt video on youtube and make it the most popular.

Yes I will tell you how !!!

Basically, there is 2 principle that Google use when they’re ranking a page; Relevancy and Popularity. Search revelancy is simply measured by some complex indexing formulas where Google looks at the actual written content on a website. The search engines don’t have an ability to index videos, so they sort and index videos by the brief descriptions that you see in all of the major video sites, like YouTube.

Popularity is way easier to understand. Here how Google calculate the popularity

1. Number of links pointing back to your content
2. The authority of the pages pointing back to your content. Si if you could get a link coming for microsoft.com pointing back to your article. You popularity would take a huge step foward everyone else.
3. How much search engine authority does the website with the promoted content have ? That’s why I putted my video on youtube, because Google give a lot of authority to youtube.

Hope I didn’t lost you ….

Now here is my submission 5 steps process so I can get some popularity.

  1. I’m going to submit my original video on youtube.
  2. I’m going to submit this article that you are currently reading over hundreds of the most popular articles directory to get undreds of backlinking again to my video and my blog. I will do use the brillant Article Submission sofware. (See my “Francois Baril’s Recommends” on my blog for more details.
  3. I’m going to use tubemogol (free) or Traffic Geyser (1 month trial) to submit my video to more than 20 other video directory, always linking back to my original video and blog post.
  4. I’m going to use OnlyWire to social bookmark  my video.
  5. I’m going to take the same article, with the video embedded, and broadcast it to a top secret blog network, to get links to my video from 100-200 more websites.  (Email me and ask if you want to know what top secret blog network I use)

See my recommandation section on my blog to get more informations about the tool I use for my submission process.

After I’m done, I’ll have accomplished one thing – I’ll have more links to my video than any other YouTube video on a similar subject. The search engines will see many of these backlinks to my video, and it will percieve the video as having more value than the vast majority of other websites that are competing for the same key phrase.

You absolutly don’t need to be an expert with computer to do those 5 simple step … By the way once you get good at it, you can always start outsourcing some step ;)

This information is valuable enough to charge for, but you can do us both a simple favor by sharing this content with the OnlyWire button OR the share button at the top of this post to help share this information across different social networks you’re apart of, that way we can help your friends rank in the search engines, too. Enjoy, and I hope to see some of your videos at the top of the search engines.

Keep in mind, this is not an over night strategy. Dominating niche phrases on the internet can take time, and it is better to stick with one strategy and do it daily for the next six months than to try and do six months of work in one day. If you dominate one small niche per day, in a year you’ll have more than three hundred pages ranking in Google – how cool would that be?

Link Bait

What is Link Bait? Link bait simply refers to creating a “strategic content” that is designed to attract readers from around the web. It’s written with a furtive goal in mind: To have other bloggers and social networks comment or refer to it in their own respective sites and communities as a “must read” piece of content. So you need to be a bit more pre-meditated in your planning than a normal post.

Going beyond the basics on your website is an excellent way to generate link bait. Rather than just listing products you can also give tips, advice etc. on using your products. Giving extra information increases your visitor’s understanding, encouraging them to buy and to pass on the information to friends who will also pass it on. This is called giving the customer added value and is a popular way to generate traffic.

The most important type of link is the in-bound link. An inbound link is a link from another website to your website. It is not easy to drive a high amount of inbound links from high PR (Page Rank) sites to your website especially in the age of high competition. But there is always a place to start!

Include things that would cause other webmasters, publishers and just people in general to send you traffic; things like:
- This site has a software utility that formats emails for free.
- This site has a program that allows you to semi-automatically submit your sites to all of the major and minor search engines and directories for free.
- This site that has a listing of all the major blog directories.

Build a system for a niche where the top blogs are grouped together in one useful place for readers.
The Key components could be:
- An organized list of quality sites all in one place.
- An attractive looking banners so bloggers will want to embed.
- A strategic anchor text with badges for full SEO benefit.

This is a highly effective strategy, and not just for SEO purposes. Perhaps even better, the branding of your list throughout the social web and on lots of blogs can create great awareness for your program. If you are careful with only choosing high quality sites in your network, your list may eventually reach a level of prestige where you have incredible demand from bloggers wanting to be included.

Generating a continuous, fresh stream of traffic and links is essential to the success of any blog or website. In reality there are countless ways to accomplish this to create a popular web destination or take any site to the next level. The methods listed above are proven successes, and certainly things you can to do to broaden your site’s reach while boosting referral traffic.

In conclusion, it is crucial for any Internet Marketing Campaign to build links everyday. This is the main way that Google can establish authority, relevance and importance to your websites and is at the center of the search engine optimization strategy.

I’m an expert in SEO and google ranking, so if you are looking to build your MLM business online you absolutly need to understand how google work and how to rank yourself on the first page of google, so simply enter your name, e-mail and phone number in the from at the bottom, and I will reveal you my blueprint to archieve success online.