Niche Keyword Research – The Art Of Choosing The Right Keyword
Keywords are sure SEO phrases that can bring quality traffic to your site, video presentation, blog, or marketing articles. With the help of major search engines, Internet users create certain targeted vocabulary that attracts people to those areas of the vast internet environment that meet their needs. Without keywords or engines that would conduct searches on them, internet would be the hugest database in the world of inaccessible and dormant information. Keywords help both users and internet based businesses focus on the specific niche and find or display what they need.
Keyword research is a major tool for any internet business. It helps you refine and funnel your efforts to your site or publication which in turn will lead you to having more visitors and customers. There are few businesses that don’t yet take advantage of basic keyword strategies, however, successful enterprises don’t stop on basics, and try to have at least one expert in keyword research and analyses. There are several advantages to having a strategy in this respect:
- You concert your writing efforts;
- You don’t loose time publishing irrelevant postings or making useless videos;
- You focus specifically on your niche;
- You brand yourself as an expert in your field, targeting several very important keywords for your business;
- Your clients find exactly what they need. Even if you get just 50 visits a day, having conducted a thorough keyword research guarantees that over 60% of the users that come your way, actually meant to be there.
- If you decide so, you can choose to compete even against strong rivals for a particular keyword;
- And finally, you have a good overall picture of the market. During your research you will not only choose the keywords you want to target in your articles or sites, but will also skim through keywords that you might want to target at a later time or find your direct competitors whose experience you can turn to you advantage.
There are many strategies on-line for a proper keyword research. Having studied some of them, and left out the parts that don’t really work, several years ago I have come up with a sure blueprint that works like a Swiss watch. Here are 3 basic and essential steps that I suggest to all my marketing apprentices when we come to keyword research for article, blog or YouTube marketing:
- Unfortunately, I have seen quite a few marketers who skip this first step. Before you actually start you study, make sure that you have focused on your business and not on a million other things. Let’s say if you are currently marketing XYZ company, stay somewhere close to it with your keywords. Don’t jump back and forth from one niche to another. Try to be EFFICIENT in you research. If you have found a great keyword that has little relevance to your business right now, note it down and get back to your niche.
- Get in the shoes of your perspective customers. If you haven’t done so, write down a profile of you average prospect, their needs, AND vocabulary and semantic preferences. Certain people use certain language and if you do a proper psychological analyses you will come up with a list of approximate vocabulary, clichés, sentence and phrase structure. This is interesting stuff, but I will probably write more about this in a later publication.
- Brainstorm. Get a list of at least 50 keywords for a particular project. Don’t give up until you have ALL 50!!! Give your brains a shake up!!!
- Use a keyword research tool. You can find dozens of good tools on-line. Some are free like Google Keyword, others are paid like Wordtracker or Keyword Discovery. I recommend starting with a free Google Keyword. It will help you identify keywords that have at least 100 searches a day and low competitiveness. Traffic and competition are two major concerns when choosing a good keyword. If there is no traffic at all – there is no money to be made or your business might not be popular. Too much traffic and competition will not render you higher than third or fourth page with search engines while 95% of people click on the first 8 ratings on the first page.
- Changing key words just a bit or paraphrasing them can work miracles so don’t neglect thesaurus and dictionary.
These simple steps are enough to get you going for a couple of months. There are dozens of other practical and more advanced strategies that you’ll need to learn.
If you want to take a look at our advanced strategies for keyword research, here is a FREE A to Z training made by a good friend of mine Hugues Villeneuve showing you exactly the “art” of choosing good keyword to frive hundreds of visitor to your website.
Enjoy my friend















