Branding is effective positioning of a product in such a way as to create a direct and strong association between the name and the essence of the product on the market.
Have you ever asked yourself why two people selling the same product on-line don’t get the same results? Even though there can be several reasons, all mlm experts single out two key elements to successful internet marketing: internet marketing strategy and internet branding strategy. Unfortunately, they are often confused but I maintain that understanding it, makes all the difference in the world in your sales and ultimately in your pocket.
Internet marketing strategy is the practical aspect of your overall marketing tactics, and includes the marketing system you use, marketing leads scheme to the landing pages, extent of outsourcing, the set of social sites you choose to work with, amount of internet presentations and webinars, and, of course, the choice of products you decide to market – health products, collectables, services, and more. Marketing strategy is vital for any business, I mean internet marketing business in particular, but the scope of this publication is to highlight the other essential aspect of your work – internet branding. I say internet branding because it has a number of characteristic features that make it special and sometimes different from off-line branding.
Branding is so important that whatever product you decide to market, you will inevitably end up branding or re-branding it. When you decide to build your business in internet marketing, you essentially, decide to brand yourself as the director, manager, user, and distributor of your own company. Thus, you should try to replicate every department that a big company should have, including the marketing department that takes care of the company image. You have probably heard that world class companies sell their products at higher prices because they put in the price the name of the brand. When you hear Mercedes, Vodafone, BMW or Sony, you already have associations with their products. People know who they are and what they sell. But listen here, have YOU done your homework? and what do people associate with your name and your product? what do you offer them? Credibility, quality, steadfastness, intelligence, support, availability, friendliness…Or, take-it-or leave-it blunt approach to clients because you are so busy generating leads and writing landing pages? Remember that 80% of purchases, especially on0line purchases, are influenced by emotions. What are your feelings when you market your product, and are the feelings that your prospects get from talking to you? Do you get irritated with them? If you do, then get rid of that right away, and consider that your character, and not only your marketing strategy, defines your success and your income.
Two people can do the same thing with different attitudes to their time, work and clients, and one will make $10,000 and go up the ladder of success, while the other marketer only $10 and stagnate at where he is. And this can happen just because the second guy can’t offer people what they need – love, care, understanding, AND the product. People appreciate when others serve them and are willing to pay for acceptance and natural relationships. Business is not production but RELATIONSHIPS and COMMUNICATION.
YOU make your internet business and your product different from your neighbor’s, and appealing to a specific group of customers that are like yourself – have the same interests and priorities in life. So let people know you… AND the product you sell. Here is what you can start doing today:
- Position yourself as the leader. If you can’t be the boss of your own company then get back to your regular job or learn how to become one. You can outsource everything but not your role of the leader;
- Position yourself as the teacher, guide and an expert in what you do;
- Understand that as the leader of your business you, and ONLY you, have the information they need to get. Make this information VALUE and not VOLUME oriented;
- They can probably buy the same product from somebody else as internet marketing does not produce anything on its own. But you need to brand and promote YOURSELF and not the product they buy from you. They need to buy it from YOU.
- Let the world learn about you and your name. Your name and the product’s name should always go together;
Now you probably agree with me that branding yourself is one key factor to your success but how can you accomplish what you just read ? Lot people get confused and overwhelmed when it come to brand yourself online even for the best marketers. It could take weeks and months to create all the neccesary stuff to start branding yourself online and lot of money. That’s why some top internet marketer came together and create a 100% customizable system to help YOU brand Yourself online. Check this out by cliking on the link and enter your name, e-mail and phone number on the page. See you inside