Lead Generation Secrets – LinkedIn 12 Top Secrets Tips To Generate Leads
Find corporate decision makers contact information.
Using LinkedIn resources is a great way of generating leads but even seasoned businessmen sometimes scratch their heads once they get to LinkedIn. In my desire to provide marketers with well organized information on LinkedIn, I decided to suggest to my readers 12 lead generation secrets for working with LinkedIn as a lead generator.
It’s no surprise that your success is directly attributable to how serious you are at your business, that’s why I think that before I start a word of warning is due. To make sure that LinkedIn is effective and viable in the future not only for you but for other entrepreneurs as well, make your information relevant. The market is indeed huge and there are quite a few big groups of users who hypothetically would want to hear what you have to say. Thus, it should be your priority to find those who are interested and not to dump the info on everyone else just for the sake of numbers. The second one is as important – contact those who are interested in hearing from you. Personal attitude is vital for nurturing prospective relationships.
Here are the lead generation secrets that came naturally from my experience with LinkedIn. Effective and simple, they are listed in the chronological order and can, thus, be used as a step-by-step guide for lead generation:
- Start off by creating a great and accurate profile on LinkedIn. Take time to polish it and make it as perfect as possible.
- There are many special interest groups on LinkedIn. Even though you might be tempted to join all of them to generate as many leads as you can at the time, it would be wiser to sift through the groups and find those that are the closest to your area of activity.
- It would be equally helpful to study the groups that you have thus singled out. You can do it by looking at the postings and conversations. Group dynamics vary from group to group and you may well find a group that has over 20,000 members but where only a few are indeed active in discussions and postings. Look at recent discussions and analyze those. Don’t assess groups looking at the size – group activity has a priority here.
- Join only those groups where your clients and potential clients gather. I suggest excluding at the outset the groups that are dominated by the postings on finding jobs.
- When you join a group be personal and use your real name and not the name of your company etc. A personal touch will work wonders for your business.
- Post valuable comments. This is essential for building your credibility.
- Another powerful tool for building trust in your expertise is answering posted questions. Look especially for questions that come from important people from the companies you are interested in. If you can answer such a question, demonstrate your knowledge, and your chances of being hired or finding a great client will be guaranteed after several postings like that.
- Don’t just sell to the group – let them comment on what you have by starting a conversation and offering a link.
- Create landing pages specifically for your groups. As dynamics and characteristics of different groups is different, you might want to send them to pages that have been customized for them and not to a standard landing page.
- Use DirectAds – which is a tool similar to Facebook’s AdWords. It allows you to post advertisements to specifically selected sector of subscribers’ database.
- Make LinkedIn a major part of your marketing plan. Make a point of mentioning it in presentations, webinars and on your site.
- Create your own LinkedIn groups. Having your own groups will give more control over the content and the kind of audience that joins it.
These lead generation secrets will help you use all the resources of LinkedIn to your best advantage. If you are interested in learning more about how you can benefit from LinkedIn and create a solid number of good leads enter your name, e-mail and phone number on the form at the bottom of the screen right now.
















